Addy Logo.png

ACHIEVEMENTS, ACCOLADES AND NOTABLES

Crucial Productions is proud to be the most awarded recording studio & production facility in Barbados. The ADDY Awards are the world’s largest advertising competition with over 5,000,000 entries annually.

2020 Caribbean Advertising Federation l ADDY Awards and American Advertising Federation wins! 

3 Gold, one "Best Of Show for Film, Video and Sound" and another BIG one - a silver at District level in Florida, competing with major international brands such as Disney and Google. 
Working with Grey Group Canada for the Sagicor General Insurance 2019 campaign was an amazing experience and I thank them all for the incredible challenge and opportunity.

As the local production company and Phil Archer as executive producer on the campaign for these three TV commercials, we so very proud of this achievement - definitely a nice feather in our cap. 

This has been a really interesting year for us so far. we've had the privilege to work with some amazing people on local, regional and international productions, and we look forward to continuing learning and growing with these exceptionally talented and driven people. 

Sagicor District Silver Addy.png
Screenshot+2020-04-20+at+10.44.05+AM.jpg


2016 – Crucial wins one Gold and One Silver Addy Award for the "Sagicor 175" campaign.

2015 – Crucial produces 3 Addy winners this year!

  • Silver ADDYfor a 4 spot TV campaign for The Pine Hill Dairy “Milk”

  • Silver ADDY for our local Timberland Jingle

  • Silver ADDY for Special Event Campaign for McDonalds “Kazoo” - (Yes we made a jingle with Kazoos!)

May 2014

Crucial Productions Inc. debuts state-of-the-art video and live television production facility. Crucial’s mandate for this new facility is to launch a massive push toward television content creation for the regional and international television network market.

Featuring: 

  • 1,500 Square foot green screen stage

  • Custom built, floating lighting grid

  • Live video switching with multiple video source integration

  • Custom coded and designed, fully integrated, live graphics playback system

  • Built from scratch to spec by our highly skilled team of engineers, technicians and videographers

2013

  • Silver ADDY for “Elements Of Advertising” - in Orlando (see the email informing us in the image gallery below!)

  • Silver ADDY for the rebranding jingle for “Life 97.5” Gospel radio station

2012 

  • Silver ADDY for a TV campaign conceived and produced for the LIME CARIFTA Games

2011

  • Gold ADDY for McDonalds

  • Three Silver ADDY Awards: MLB Creative TV Campaign for Islandcom, a telecommunications company in Turks & Caicos

2010

  • Multiple ADDY Awards for the Wibisco Tea Time TV & Radio Campaign

  • Two Gold ADDYs for Local TV

  • Gold ADDY – Special Effects, Video or Film

  • Silver ADDY – Tea Time Jingle (aired with TV animation and on radio)

2009

  • Best of Radio - McDonalds

  • Gold ADDY for :30 Radio Spot

  • Silver ADDY for Sound Design

2008

  • Gold ADDY for McDonald’s USVI

  • Judge’s Choice Award for McDonald’s USVI

  • Best in Show Award for McDonald’s USVI (rarely won by a radio spot)

  • The same spot went on to win Gold in the regional ADDYs and Silver in the regional ADDYs for all of the southern United States and Caribbean

  • Two Silver ADDY Awards for Virgin Atlantic Airways


MEDIA & PR